Affiliate Disclosure
Last updated: June 2025
Short version: We earn commissions when you register with operators via our links. This does not affect your costs or our editorial scores. We are not paid for higher rankings.
How affiliate relationships work
Crown Casino Shelf contains affiliate links to online casino operators. When you click a link labelled “Visit operator” and subsequently register a new account with that operator, we may receive a commission payment from the operator. This is the primary way this website is funded.
The commission is typically a fixed fee per qualifying registration or a percentage of net revenue generated by referred players over a period. The exact arrangement varies by operator and is agreed through affiliate programme terms.
Affiliate commissions have no cost to you as a player. The terms of any casino offer are the same whether you arrive via our link or any other route. Our commission arrangements do not affect the price of any product.
Editorial independence
Our editorial scores and review content are produced independently of commercial considerations. We do not allow operators to pay for higher scores, better placement, or removal of critical review notes.
We may have affiliate relationships with some operators that score lower than others in our comparison. Scores reflect our editorial assessment of the operator product, not the commercial value of the relationship.
We do not include operators we have not assessed editorially. New operator listings are based on editorial selection, not on operators approaching us with commercial offers.
Tracking links
Affiliate links include tracking parameters appended to the URL (such as utm_source=crowncasinoshelf or ref=crowncasinoshelf). These parameters identify that traffic originated from this site so that commissions can be attributed correctly.
Tracking parameters in URLs do not place additional cookies on your device from our domain, and they do not affect the price or terms of any offer.
UK compliance
We operate as an affiliate in the UK online gambling sector. We do not hold a UK Gambling Commission operating licence — affiliate marketing websites that do not conduct gambling activity directly are not required to be licensed under the Gambling Act 2005.
We follow the UK Advertising Standards Authority (ASA) guidelines for gambling advertising, including requirements around responsible gambling messaging and not targeting under-18s.
Questions
If you have questions about our affiliate arrangements, please contact us. For questions about our review process, see our Editorial Review Policy.